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Houston Filmmakers and Actors: Houston Marathon

Sunday, January 09, 2005

Houston Marathon

Jan. 9, 2005, 12:11AM
It's all about the people
High technology, Texas hospitality separate local race from bigger events
By DALE ROBERTSON
Copyright 2005 Houston Chronicle


Houston's marathon has changed with the times, and the evolving city it represents. Sponsored by computer giant Hewlett-Packard, the race carries the banner for the "new" Houston in its 33rd year, embracing the human element and cutting-edge technology while largely eschewing the "old" Houston notion that bigger and richer automatically equate to better.

More than twice as many runners annually wend through the boroughs of New York, and Chicago's prize money, which totals nearly $800,000, dwarfs Houston's $118,000.

But neither of those races, to cite two notable examples, offers the rank-and-file runner anywhere near the comfort and convenience, or even the ambience, the Houston event does, says Steve Karpas, managing director of the HP Houston Marathon.

"We're the peoples' marathon," says the transplanted South African, a former financial planner who moved to the area with his family when he was 15 and has overseen the race since 2001. "Our focus is on producing a turn-key, hassle-free experience for everyone."

The staging area is ensconced comfortably indoors at the George R. Brown Convention Center.

Each of the more than 16,000 total runners expected to run/jog/walk/stagger/crawl all or portions of the 26.2-mile loop to the Galleria area and back next Sunday — supported en route by nearly 5,000 volunteers — will be fed a hot breakfast in the convention center when they return.

"Most races give you an apple and a banana and say, 'Thank you very much,' " says Karpas, an avid marathoner.

High-tech pioneer
Besides brunch, Houston's competitor-friendly approach features Texas' only fully closed course (no sharing the streets with cars) and the latest techno-gadgetry to allow friends and family members to stay on top of the runners' progress. It's that element of the package that, according to Karpas, most dramatically sets Houston apart from the hundreds of other marathons.

"We're the most technologically advanced race in the world," Karpas says. "That's our greatest claim to fame."

With HP for a partner, it makes sense. Karpas and Compaq, the company that subsequently merged into HP, conspired in 2001 to invent a runners tracking system unprecedented in the sport. Many races have since incorporated varying degrees of the Houston-born technology, but the local race again has raised the bar by going wireless with its system for 2005.

Speaking the lingo, Karpas says "push" technology has replaced "pull" technology.

"You don't have to be sitting in front of a desktop (computer) anymore to see how somebody's progressing," he says. "Your wife or husband could be waiting on the course, or shopping in New York for that matter, and still find out where you are and how you're doing by pulling out the Blackberry.

"If I was running, I would register your cell-phone number. Then, during the race, a small computer chip attached to my shoe would send out signals to the phone, telling you when I crossed certain points (seven total) and what my time was when I did."

For local spectators not thusly equipped, four Starbucks along the route will have race personnel stationed at them capable of providing the information upon request.

Further, live streaming video of the finish will be available on the marathon's Web site.

"Nobody's doing all that we're doing in this area," Karpas says.

Much to offer
The race's amenities have not gone unnoticed. After several years of stagnant or even declining interest, entries have increased twofold since 2001 and led to the organizers' decision to institute a cap this year. Both the full marathon and the Aramco Half-Marathon, which will serve as the 2005 U.S. championship race, will be limited to 7,500 runners each. The Houston Press 5K fun run brings another 1,000 or so into the mix.

Will the world's best runners be in the field? No, not with relatively modest first prizes of $10,000 for the winning men and women ($5,000 for the half-marathon) and not a dime of appearance money on the table. Some marathons offer as much as $300,000 in guarantees to attract the elite. Houston's race has opted to invest in making the event more attractive for the weekend-warrior variety — all those computer chips, never mind the scrambled eggs, don't come cheaply — so the city as a whole can profit.

But as Karpas is quick to remind, the race had dropped prize money in 2001, choosing to dedicate its resources to get the computer tracking program up and running. Now, with the system in place, the total purse has almost doubled from $62,000 in 2003 and is approaching the $125,000 offered in 2000.

There is enough cash to have attracted a number of world-class runners from Kenya and Europe, and the half-marathon having been designated the U.S. championship race enhanced that field as well.

Boon to economy
Some 20 percent of the entries will come in from elsewhere, and every state and nearly 30 countries will be represented. So many out-of-towners are coming in that the major downtown hotels are booked for race weekend.

The headquarters Hilton Americas-Houston, adjacent to the convention center, ran out of rooms by early December.

"The runners bring family members and stay for an average of three days," Karpas says. "They shop, they visit museums, they eat in our restaurants and, hopefully, they go home and tell their friends what a great city we have.

"What else of this magnitude is happening in downtown every year? Not the Super Bowl or the All-Star Game."

Karpas says his hard data show the race's economic impact with 11,000 runners, the total for 2002, was $23 million.

"With 16,000," he says, "we estimate it will exceed $25 million. So you have to consider the overall picture of what the marathon means to the city.

"It's not just a bunch of crazy, skinny people coming together to run a few miles and feel good while tying up traffic."

The race's charitable contributions should be noted. After $602,000 was handed over to some 30 local nonprofits last winter — up from $350,000 in 2003 — the figure is expected to top $700,000 this year.

An additional benefit of the marathon that Karpas is particularly proud of should benefit the community in a more esoteric way.

As Houston continues to be saddled with a reputation for being America's fattest city, some 4,000 area middle school children from 77 schools and 20 districts will participate in a 1.8-mile fun run Saturday. The kids have spent the last two months learning how to eat sensibly and exercise properly.

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